This is where the whale's story begins.

Le Parlour was established in 2016 and underwent two phases before undergoing a transformation into 52 Hertz. Initially, Le Parlour was a street-style cafe, reflecting the founders' design enthusiasm and attention to detail in its interior. During this stage, Le Parlour placed a strong emphasis on community engagement

In 2018, a revolution took place with the establishment of book cafe. The brand collaborated with Second Time Around Book to create the largest book cafe, offering a spacious and inviting reading area, along with a wide selection of coffee, delicious Western and Fusion cuisine, and delectable cakes. 

After the pandemic struck, we discovered the significance of building a business that is scalable, with a streamlined model, boundless potential. We proudly rebranded as 52 Hertz—a renowned purveyor of exceptional cakes and beverages. Our mission? To transform into a franchise brand, spreading indulgence far and wide.